September 14, 2013
Dear Dr. Fernandes,
My name is Toshiaki Nakagome, president of the ELCREST esthetic salon. I would like to express my appreciation to you for kindly agreeing to give us a special lecture on Sunday, October 20. Our fifty staff members and the other three hundred attendants are all looking forward to hearing you speak.
The lecture is scheduled for one hour, from 2 pm to 3 pm, and the attendants will be our select clients, most of whom are regular users of ENVIRON products. I'm sure you've been preparing your lecture, but I wanted to mention some topics that the audience will be particularly interested in hearing from you, such as the research and development history of Environ and any tips you have on how to use Environ products:
1) Environ'S research and development history
If my understanding is correct, you started Environ after two of your patients passed away from melanoma. It was during the time when the ozone layer was worse than ever, causing an increase in ultraviolet rays that was particularly damaging to people in South Africa. Our attendants would love to hear this story, in addition to the rest of Environ's history.
2) Importance of Vitamin A and antioxidants
Since Vitamin A and antioxidants are necessary to maintain healthy skin, our attendants would love to hear your thoughts on the application and usefulness of these products.
3) Correct information about skincare
Skincare products should be developed with a great deal of knowledge and experience in both medicine and pharmacy. It's important for consumers to have a basic knowledge of skincare as well, in order to make informed decisions about the wide variety of products that are available today. Since there is no such thing as "fashion" when it comes to taking care of the skin, people should not blindly follow the latest skincare trends. Because of this, the audience would love to hear your advice on how to make their own well-informed skincare decisions.
4) About the enclosed pictures (the macula case)
Please see the note that I attached to this letter, along with the photos of the macula case. I would greatly appreciate the opportunity to take just a few moments during your lecture to relate this case to the audience.
After attending your lecture, I believe the participants will appreciate ENVIRON more than ever and that they will receive even more ENVIRON treatments. Being beautiful gives confidence to women and I want Japanese women to have this kind of confidence in themselves in order to advance further into politics and economics and to play major roles in fields that have traditionally been male-dominated in Japan. This kind of advancement for women is critical to Japan's future.
Please also allow me to briefly tell you about ELCREST, as well as my own introduction to ENVIRON products. ELCREST was opened in October 1998, so this year is our 15th anniversary. Currently, there are three company salons and seven member salons.
I learned about ENVIRON thirteen years ago, which was two years after the establishment of ELCREST. Before then, our salon used many skincare products but we weren't able to get the results we wanted. In addition, our education programs for staff, including practice sessions, were not organized very well. As a result, many customers left us and some staff members lost their confidence and left too.
That was when Mr. Kohama of PROTEA Japan called me and introduced me to ENVIRON products. He showed me some pictures of ENVIRON users and I was amazed at the results. He also gave me samples of the cleansing cream, gel and cream. Since I suffered from acne, I started using the products and was surprised that the cleanser did not foam. My first concern was whether or not this product would be accepted by Japanese women, because they tend to use foaming face wash products. I also worried that the gel and the cream didn't look fancy enough, because they were packaged in what appeared to be a plain toothpaste tube. Also, I smelled ingredients and the vitamin color turned my skin yellow when I applied the product to my skin, which concerned me. In addition, I didn't know much about South Africa at the time, so I wasn't sure whether our customers and staff would accept South Africa products.
When I hesitated to use ENVIRON products in our salons, Mr. Kohama invited me to one of their seminars. That presentation changed my opinion immediately! Dr. Tozawa gave a lecture to atopic dermatitis patients, which was very touching to me. When I saw the before-and-after pictures, the results seemed like magic. I was so impressed by her lecture that I couldn't even sleep that night. I decided right then to add these wonderful products to our lineup, and had no doubt that our customers and staff would be as pleased as I was with ENVIRON. This was a major turning point in my life.
The ELCREST salon now holds a seminar every October, featuring Dr. Tozawa as a lecturer, because I want as many people as possible to learn about skincare and to see their excellent product so that they will have the same impression I had years ago. Thanks to ENVIRON, the ELCREST salon is a success and our business is expanding. Some many of our ENVIRON users were so impressed that they have actually joined our staff. In addition, eight of our employees have been established their own salons. Many people had great success with ENVIRON, including me, of course.
Learning about ENVIRON has been the greatest pleasure of my life and I know it can help other people realize their dreams as well. I have such great respect for the contributions you've made to society and to healthy skin for so many years. That's why it's such an honor for the ELCREST esthetic salon to welcome you to our seminar, and why I'm personally looking forward to seeing you on there on October 20.
Thank you so much for your kind attention.
President, ELCREST Co., Ltd.